This is my portfolio
Let me tell you a little bit about myself. My name is Ayelen Rodriguez and I am 32 years old. I have an international degree in advertising and I have been in the industry for over 7 years working in media, content, planning, BTL, marketing, amongst others.
I am an advertising expert. I am deeply passionate about my profession. What’s more, having travelled to over 20 countries I feel so inspired and this allowed me to elevate the projects I work on to the next level.
social media matters.
staying active in social media is crucial for expanding reach, building brand awareness, customer engagement, branding and staying competitive in the digital era. I strongly believe that strategy, intuition, and understanding our customers are the key to success.
branding and content
+ paid social.
working as a freelance community manager, I manage the client’s profile by creating content and maintaining an efficient strategy aligned with the business objectives.
Events, promotions, influencer marketing.
Copywriting/Content
Content writing, script creation, advertisements, brand messaging, content optimization for SEO, management, and planning.
I can successfully adhere to the clients needs to come up with innovative ideas. For example, website relaunch, brand new logo, business cards, rebranding, blogs, press, signage, etc.
characters.
I had the opportunity to create a digital cartoon character named “Ahorrito” brought to life by a well-known supermarket.
AHORRITO, a money-saving pig, offered advice on how to optimize budgets.
activations & loyalty programs.
the creation of programs that foster connections and communication among employees or consumers. These programs are designed to increase upsell and cross-sell.
